GROUNDED TOGETHER

I developed a brand centered on a social issue uncovered through a survey of individuals aged 18–24. The recurring theme was a struggle with focus, as many felt constantly distracted by their phones. In response, I created a campaign designed to shift attention inward — fostering personal growth and self-connection through products like card games, journals, and stationery.

Drawing on pixel art and video game aesthetics, I aimed for a look that feels both familiar and fun, while creating a space that encourages reflection, healing, and the sense that you’re not just spending time with yourself, but truly thriving in it.