INTERLUDE VENDING

Role: Brand Identity, Illustration & Art Direction

The Brief

INTERLUDE VENDING is a conceptual vending machine brand designed to offer students a moment of calm amid the pressures of college life. Inspired by adaptogens and the desire to make everyday wellness more accessible, the project explores how a vending experience could encourage students to pause, reset, and reconnect with themselves.

Problem

College environments can be demanding, leaving students balancing academic pressure, busy schedules, and limited opportunities to recharge. The challenge was to envision a wellness-oriented experience that felt approachable and convenient while standing apart from the fast-paced environment surrounding it.

Design Intent

I developed a visual identity that balances tranquility with expressive energy, combining soft pastels, bold typography, and abstract illustrations inspired by different moods. This illustration style allowed me to explore how color and form could communicate emotional states while giving the brand a distinctive personality that felt both calming and contemporary.

Insight

Sometimes, well-being begins with a small pause rather than a major lifestyle change. I explored the idea that even a brief, intentional break could become an opportunity to check in with yourself, shifting the vending experience from a simple transaction into a moment of personal restoration.

Outcome

A conceptual brand identity and illustration system for a student-focused wellness vending experience. Through expressive visuals, mood-inspired artwork, and a balance of soft colors and strong typography, INTERLUDE VENDING translates the idea of a restorative pause into a recognizable and approachable brand.