777 POSTER

Role: Illustration, Poster Design & Risograph Printing

The Brief

Created for Queens College's design building, 777 POSTER was designed to lift students' spirits through an uplifting visual message. Combining hand-drawn illustration, numerological references, and risograph printing, the project transforms everyday campus surroundings into an opportunity for encouragement.

Problem

Creative and academic environments can be demanding, and students sometimes need a moment of reassurance amid their daily routines. The challenge was to create a visually engaging poster that communicated encouragement in a way that felt playful, memorable, and accessible.

Design Intent

I combined hand-drawn elements, expressive colors, and risograph printing to create a vibrant motivational scene. Drawing inspiration from numerology and the iconic star imagery of vintage Las Vegas signage, I developed a visual direction that gives the message a sense of optimism, personality, and symbolic meaning.

Insight

A small visual reminder can offer a moment of encouragement in an otherwise ordinary day. By combining familiar symbols of luck and optimism with a playful illustration style, I explored how design can make a simple message feel more personal and memorable.

Outcome

An illustrated motivational poster created for the Queens College design building. The final piece showcases my illustration and color theory skills while exploring the tactile qualities of risograph printing to create an uplifting visual experience for students.